Amazon Prime Video Introduces Ads: User Reactions and Details

In a significant move that has caused a stir among its user base, Amazon Prime Video is set to introduce advertisements to its streaming platform. Here are the key details and user reactions surrounding this development:

Amazon Prime Video : Ad Introduction

Starting in early 2024, Amazon Prime Video will roll out ads in the United States, the United Kingdom, Germany, and Canada. Later in the year, the expansion will include France, Italy, Spain, Mexico, and Australia. Users who wish to enjoy content without interruptions will have the option to subscribe to an ad-free tier, albeit at a higher cost of $2.99 (£2.50) per month.

Following in the Footsteps of Competitors

Amazon’s decision follows a trend set by rivals Netflix and Disney+, both of which introduced ads to their lower-cost subscription options over the past year. Similar to these competitors, Amazon is expected to insert ads before and during content, resembling the experience of watching traditional commercial TV channels.

Amazon’s Statement

Amazon addressed the change in a blog post, stating, “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2024, Prime Video shows and movies will include limited advertisements. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”

User Reactions

The announcement has stirred strong reactions among Prime users. Some have criticized Amazon as “greedy” for adding ads to a service they already pay for, while others feel that the company could afford to reduce its profits slightly without introducing ads.

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One user expressed, “An advert utterly disrespects & vandalizes those original creations. ‘Greedy’ barely covers it. They assume we mugs will cough up?”

Impact on Subscription

Amazon clarified that there would be no changes to the current price of Amazon Prime. Customers who are content with ads on Prime Video won’t have to pay extra. However, for those who opt for an ad-free experience, the additional cost of $2.99 per month will apply in the United States, with rates for other countries to be confirmed later.

Continuation of Ads for Live Events

Amazon noted that live event content, such as sports, will continue to include advertising, even for subscribers of the ad-free plan.

This move by Amazon is reflective of the streaming industry’s efforts to maximize revenue, as high inflation and interest rates have led some subscribers to cut back on discretionary spending, including entertainment expenses.

As streaming platforms increasingly incorporate ads, users are left to decide whether the cost savings of ad-supported tiers outweigh the convenience of an ad-free experience.

Please note that subscription prices and content availability may change over time, so it’s advisable to check the latest information from the streaming services.


DetailsNetflixAmazon PrimeApple TV+Disney+Now TVHayuBrit Box
Price£4.99 a month (with ads) OR £10.99/month for Standard OR £15.99/month for Premium £8.99 per month OR £95 per year£6.99 a month £7.99 a month OR £79.90 a yearFrom £6.99 a month (6 month) or £9.99 (flexible)£4.99 a month£5.99 a month OR £59.99 a year
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